The Global Phenomenon of the KETO Craze

The Global Phenomenon of the KETO Craze

Unless you’ve been living under a rock, you’ve undoubtedly heard something about the KETO diet.

In fact, it’s so popular, it’s the most “Googled” diet in the U.S. right now. Other recently popular diets, like paleo and Whole30, have almost faded away in comparison. This trend makes any product related to KETO a hot commodity in the e-commerce world.

History of the KETO Diet:


The KETO diet, or ketogenic diet, was originally devised as a therapeutic nutrition plan to treat epilepsy. It was basically created as an alternative to fasting, which had proved to yield great results. The KETO diet basically mimics some of the same results as fasting by forcing our bodies to produce ketones as an alternative source of energy.

The diet became popular in the 1920s, but was eventually left behind for anti-convulsants. However, for 20-30% of epileptics, this diet was the only thing that helped.

This multi-billion dollar industry is a great example of a trend that can lead to a successful ecommerce business.

What is the KETO Diet?

Following on the heels of other low-carb diet fads, such as Atkins, the KETO diet is intended to force our bodies to use fat instead of storing it. But the difference between KETO and other low-carb diets is that it also focuses on adding fat. (One word…BACON.) This has proven to be a highly successful strategy for many people!

On the KETO diet, carbohydrates are extremely restricted. To achieve weight loss, experts recommend no more than 20 grams of carbs per day. Only 15-25% of a KETO dieter’s food comes from protein, while a whopping 75% of it comes from fat.

Aside from that, social media has virtually exploded. In fact, Brian Hemmerty, the CEO of the wildly popular Fat Snax brand, has said that their “first six months of sales were people talking about [them] on Instagram.” And it’s not going away any time soon. Between 2018 and 2022, the KETO diet market is predicted to keep growing at an accelerated rate of 5%, reaching almost $400 billion.

And as long as people continue to tout its health and weight-loss benefits, there will be more and more product.