What’s the key to an offer’s success? Advance planning. You need time to fully develop your concept and strategy before you can implement them effectively. Here, I’m going to delve into five key elements of planning your offer.
But first – how much time should you allot to the planning process?
From square one…
If you’re starting from scratch, you’re going to want to allow a solid 60-90 days to get your offer off the ground. Budget in at least a month to get processing set up and finalize your copy.
Bear in mind that you’ll still need to be running on all cylinders and moving fast — and you will face speed bumps and hurdles!
Already up and running…
If you’re already operating and want to add a special feature or promotion, create a 30-60 day timeline. This will give you time to create the copy and set up processing.
Budgeting enough time on the front end will save you both time and money in the long-run. You might want it done yesterday, but those 30-60 days will give you time to make sure the website is working well and everything can be processed smoothly. That way, you won’t run into frustrating and costly issues.
Always think down the road, too. In August, you should be thinking about what your New Year’s promo is going to look like. You can’t launch time sensitive material at a moments notice!
Now, let’s dive into the five core elements of planning your next offer.
5 key steps to choosing the right product and strategy.
1. Who is your target audience?
Understanding your target audience and what you’re offering them is the central element of creating an offer and launching a product. What are their demographics? Who do they aspire to be, and what products reflect the image they want to project? Know your customers inside and out — their income level, career status, age, and other key details. Create customer profiles to keep those traits at the front of your mind as you’re planning.
2. Where is your traffic coming from?
Develop your plan for drawing traffic to your site. You’ll definitely see more traffic if you go the CPA (cost-per-action) route. Paying the people who are driving that traffic for more exposure will pay off. Remember — there’s warm traffic, and there’s cold traffic.
Warm traffic has been to your site already, and is at least a little familiar with your product. Cold traffic is learning about your product for the first time. They may have seen an ad on Facebook or Google, but you haven’t established trust with them yet. You might gain warm traffic by partnering with affiliates who sell products or services that complement yours. Offer tutorials or informative posts on your site that draw people back again and again.
3. How should you choose an offer?
It depends on what you’re passionate about — you need something that fits into your vision. You also need the knowledge and drive to hone your idea and explain it to customers.
Of course, it’s crucial to follow market trends as well. If it’s New Year’s time, you can think of something related to weight loss. For example, today, an offering related to the ketogenic diet would take advantage of current trends. Always stay on top of the market and be aware of what’s popular.
Be willing to make changes to your offer based on how it performs, too. You’ll gain valuable data once you start promoting it.
4. What message are you giving your audience?
Without strong copy, you will not sell, and your offer will not convert people into customers. The genius of strong copywriting is creating a message that the customer can identify with, then addressing the specific pain point that the customer is trying to solve.
For instance, rather than just saying, “Keto is hot!,” you should give people the meat behind WHY it’s gained so much popularity. Give the story of why a celebrity promoter loves the product, or share results that will resonate with your primary audience.
5. How can you grow and scale without hiccups?
Finding the right partners will keep you on track as you start to scale up. You will encounter hurdles, but having skilled partners to handle specialized aspects of operations will help you find solutions to any challenges that arise. For example, ShipOffers covers the product and logistics side of shipping to your customers — a huge component of the scaling process that is really hard to manage on your own.
In short, having a strong plan with a clear and realistic timeline, coupled with a sense of urgency and passion, will ensure your success. Now, dive in, create your timeline, and start planning!
Are you ready to discover what other elite marketers already know? Schedule a talk with Josh Noble at shipoffers.com/consultation
Director of New Business Development, ShipOffers